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      <title>Dentsu Razorfish</title>
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      <language>ja</language>
      <copyright>Copyright 2010</copyright>
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      <item>
         <title>A Notice Regarding the Change of President and CEO</title>
         <description></description>
         <link>http://www.dentsu-razorfish.com/en/newsrelease/a_notice_regarding_the_change.html</link>
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          <category domain="http://www.sixapart.com/ns/types#category">2009</category>
        
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         <pubDate>Wed, 18 Nov 2009 12:46:33 +0900</pubDate>
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      <item>
         <title>Won the Grande prize in Innova Lotus at Asia Pacific Advertising Festival 2009</title>
         <description><![CDATA[   A worldwide famous ad festival, Asia Pacific Advertising Festival 2009 was held during
19th to 21st of March at Pattaya, Thailand, and our project, "Melody Road",　coproduced with Dentsu Inc. , has won the Grande prize in Innova Lotus category.

    For the safety awareness of DUNLOP, which is a Japanese tire manufacturer, we made a road which played a melody when the car ran. This set placed in cooperate of NAGANO Prefecture, Japan.　By making a groove on a road, a melody is played by the friction between the tire and it. 

    Since the melody is played only when the car is running by 40km/h, this becomes a safety awareness from DUNLOP.
    As a result, car accidents decrease, and it also becomes a tourist attraction in Nagano Prefecture.
    Consumer can drive safe. Moreover, they can experience the surprising drive they have never had.

   For these reasons, this project succeeded in making DUNLOP, Nagano Prefecture and the consumers happy. The opening ceremony was picked up on TV news program, and the road has become a popular place at once.

Melody Road Official Website　　<a href="http://melodyroad.dunlop.co.jp/" target= "blank">http://melodyroad.dunlop.co.jp/</a>


-------"Melody Road" credits-------
 Client: DUNLOP FALKEN TYRES,LTD.
 Product/Service: corporate (safety awareness)
 Agency: Dentsu
 
---------Staff　credits of Dentsu Razorfish and production company-------
 Planner: Masae Miki (Dentsu Razorfish)
 Creative Director: Masae Miki (Dentsu Razorfish)
 Producer: Seiji Shirafuji, Hirosuke Nagai (Dentsu Razorfish)
 Photographer: Seiji Shirafuji (Dentsu Razorfish)
 Copywriter: Masae Miki (Dentsu Razorfish), Tomoko Arai (Les Soph!stes)
 Web Director/Planner: Yuko Takada (Dentsu Razorfish)
 Web Art Director/Designer/Illustrator: Yu-ki Sakurai (Metamosphere)
 Web Programmer/Technical Director: Ken Murayama (undefined)
 Director: Yuichi Miyayama (Dentsu Razorfish)
 Road Sign Design: Shiro Susuki (Spooky)
 Road Builder: Shizuo Shinoda (Shinoda Kogyo)

-------About AdFest-------
   The biggest Ad festival in Asia Pacific area , which was established on 1998.
AdFest is managed under the sponsorship of　Asian Federation of Advertising Associations（AFAA）,and it is known as one of the most prestigious and respected　ad festival in the world.
   This year there was a total of 3,309 entries in 12 section　as TV, Press & Poster , Outdoor , Direct , Cyber, Film Craft , Radio , 360°, New Director , Design and Innova.

-------About Innova Category-------
   A category which is intended for an innovative idea ,campaign and works.
Grande is the highest prize in the category.]]></description>
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          <category domain="http://www.sixapart.com/ns/types#category">2009</category>
        
        
         <pubDate>Thu, 02 Apr 2009 18:26:32 +0900</pubDate>
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      <item>
         <title>Notice of Change of Company Name</title>
         <description></description>
         <link>http://www.dentsu-razorfish.com/en/newsrelease/2008/post_14.html</link>
         <guid>http://www.dentsu-razorfish.com/en/newsrelease/2008/post_14.html</guid>
        
          <category domain="http://www.sixapart.com/ns/types#category">2008</category>
        
        
         <pubDate>Thu, 25 Dec 2008 18:19:13 +0900</pubDate>
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      <item>
         <title>Submission to Nikkei Net Marketing Forum</title>
         <description>We made presentation at Nikkei Net Marketing Forum in Tokyo Midtown on November 17 2007.</description>
         <link>http://www.dentsu-razorfish.com/en/newsrelease/2007/submission_to_nikkei_net_marke.html</link>
         <guid>http://www.dentsu-razorfish.com/en/newsrelease/2007/submission_to_nikkei_net_marke.html</guid>
        
          <category domain="http://www.sixapart.com/ns/types#category">2007</category>
        
        
         <pubDate>Sat, 17 Nov 2007 12:18:44 +0900</pubDate>
      </item>
      
      <item>
         <title>Launch of full-scale Advanced Optimization Service</title>
         <description>Our new service which is corroborated with Avenue A Razorfizh is to Japanese market.
This is the website optimizing service that analyzes action of web site visitors thoroughly and clears the task and solution, also utilizes multivariate analysis for drawing on optimum creative expression and it steadily increases conversion.
In the United States, this is the cutting-edge analysis technique having a good record of 300 projects.</description>
         <link>http://www.dentsu-razorfish.com/en/newsrelease/2007/launch_of_fullscale_advanced_o.html</link>
         <guid>http://www.dentsu-razorfish.com/en/newsrelease/2007/launch_of_fullscale_advanced_o.html</guid>
        
          <category domain="http://www.sixapart.com/ns/types#category">2007</category>
        
        
         <pubDate>Thu, 01 Nov 2007 12:16:48 +0900</pubDate>
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         <title>Visit by President Clark Kokich of Avenue A | Razorfish</title>
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         <link>http://www.dentsu-razorfish.com/en/newsrelease/2007/visit_by_president_clark_kokic.html</link>
         <guid>http://www.dentsu-razorfish.com/en/newsrelease/2007/visit_by_president_clark_kokic.html</guid>
        
          <category domain="http://www.sixapart.com/ns/types#category">2007</category>
        
        
          <category domain="http://www.sixapart.com/ns/types#tag">movie</category>
        
         <pubDate>Fri, 26 Jan 2007 17:54:30 +0900</pubDate>
      </item>
      
      <item>
         <title>Strengthening the Business Alliance with cyber communications inc.(cci)</title>
         <description></description>
         <link>http://www.dentsu-razorfish.com/en/newsrelease/2007/strengthening_the_business_all.html</link>
         <guid>http://www.dentsu-razorfish.com/en/newsrelease/2007/strengthening_the_business_all.html</guid>
        
          <category domain="http://www.sixapart.com/ns/types#category">2007</category>
        
        
         <pubDate>Tue, 16 Jan 2007 18:13:47 +0900</pubDate>
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      <item>
         <title>Capital and business alliance with Top U.S. Interactive Agency Avenue A | Razorfish and Change of Company Name</title>
         <description>Capital and business alliance with Top U.S. Interactive Agency Avenue A | Razorfish and Change of Company Name</description>
         <link>http://www.dentsu-razorfish.com/en/newsrelease/2007/dentsu_subsidiary_digital_pale.html</link>
         <guid>http://www.dentsu-razorfish.com/en/newsrelease/2007/dentsu_subsidiary_digital_pale.html</guid>
        
          <category domain="http://www.sixapart.com/ns/types#category">2007</category>
        
        
         <pubDate>Tue, 16 Jan 2007 11:00:00 +0900</pubDate>
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      <item>
         <title>DIGITAL PALETTE INC. Collaborates with Alliance Port LLC. to Use Ajax on a Blog Solution</title>
         <description></description>
         <link>http://www.dentsu-razorfish.com/en/newsrelease/2006/digital_palette_inc_collaborat.html</link>
         <guid>http://www.dentsu-razorfish.com/en/newsrelease/2006/digital_palette_inc_collaborat.html</guid>
        
          <category domain="http://www.sixapart.com/ns/types#category">2006</category>
        
        
         <pubDate>Tue, 18 Jul 2006 23:51:54 +0900</pubDate>
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      <item>
         <title>DIGITAL PALETTE INC. and cyber communications inc. Announces a Business Alliance in Interactive Marketing/Production</title>
         <description></description>
         <link>http://www.dentsu-razorfish.com/en/newsrelease/2006/digital_palette_inc_and_cyber.html</link>
         <guid>http://www.dentsu-razorfish.com/en/newsrelease/2006/digital_palette_inc_and_cyber.html</guid>
        
          <category domain="http://www.sixapart.com/ns/types#category">2006</category>
        
        
         <pubDate>Mon, 03 Jul 2006 00:00:21 +0900</pubDate>
      </item>
      
      <item>
         <title>Digital Palette Inc. Invests in Chinese Mobile Solution Business</title>
         <description></description>
         <link>http://www.dentsu-razorfish.com/en/newsrelease/2005/digital_palette_inc_invests_in.html</link>
         <guid>http://www.dentsu-razorfish.com/en/newsrelease/2005/digital_palette_inc_invests_in.html</guid>
        
          <category domain="http://www.sixapart.com/ns/types#category">2005</category>
        
        
         <pubDate>Tue, 01 Nov 2005 00:13:44 +0900</pubDate>
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      <item>
         <title>Notice concerning the Enhancement of Investment-related Activities and Business Alliance for the Purpose of Expanding the Digital Cross-Media Marketing Business</title>
         <description></description>
         <link>http://www.dentsu-razorfish.com/en/newsrelease/2005/post.html</link>
         <guid>http://www.dentsu-razorfish.com/en/newsrelease/2005/post.html</guid>
        
          <category domain="http://www.sixapart.com/ns/types#category">2005</category>
        
        
         <pubDate>Wed, 19 Oct 2005 00:25:20 +0900</pubDate>
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      <item>
         <title>DIGITAL PALETTE Inc.: Opening of US Representative Office Information gathering on latest digital solutions in Europe and the US and measures for Digital cross-media marketing now in full swing</title>
         <description></description>
         <link>http://www.dentsu-razorfish.com/en/newsrelease/2004/digital_palette_inc_opening_of.html</link>
         <guid>http://www.dentsu-razorfish.com/en/newsrelease/2004/digital_palette_inc_opening_of.html</guid>
        
          <category domain="http://www.sixapart.com/ns/types#category">2004</category>
        
        
         <pubDate>Tue, 21 Sep 2004 21:52:27 +0900</pubDate>
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      <item>
         <title>Digital Palette Inc. now offering specialized information security consulting service [THEMISCONSULTING TM] for the advertising industry</title>
         <description></description>
         <link>http://www.dentsu-razorfish.com/en/newsrelease/2004/digital_palette_inc_now_offeri.html</link>
         <guid>http://www.dentsu-razorfish.com/en/newsrelease/2004/digital_palette_inc_now_offeri.html</guid>
        
          <category domain="http://www.sixapart.com/ns/types#category">2004</category>
        
        
         <pubDate>Thu, 12 Aug 2004 23:07:22 +0900</pubDate>
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      <item>
         <title>Digital Palette Inc. Receives ‘ISO 14001’ Certification</title>
         <description></description>
         <link>http://www.dentsu-razorfish.com/en/newsrelease/2004/digital_palette_inc_receives_i.html</link>
         <guid>http://www.dentsu-razorfish.com/en/newsrelease/2004/digital_palette_inc_receives_i.html</guid>
        
          <category domain="http://www.sixapart.com/ns/types#category">2004</category>
        
        
         <pubDate>Fri, 09 Apr 2004 23:17:13 +0900</pubDate>
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      <item>
         <title>Digital Palette Introduces Global Artist Network</title>
         <description></description>
         <link>http://www.dentsu-razorfish.com/en/newsrelease/2004/digital_palette_introduces_glo.html</link>
         <guid>http://www.dentsu-razorfish.com/en/newsrelease/2004/digital_palette_introduces_glo.html</guid>
        
          <category domain="http://www.sixapart.com/ns/types#category">2004</category>
        
        
         <pubDate>Mon, 05 Jan 2004 23:18:32 +0900</pubDate>
      </item>
      
      <item>
         <title>D-Pro (Digital Professional Service) Business Begins Operations at Dentsu Headquarters in Shiodome-Inplant Document Services in Web Production and On-Demand Printing Start</title>
         <description></description>
         <link>http://www.dentsu-razorfish.com/en/newsrelease/2002/dpro_digital_professional_serv.html</link>
         <guid>http://www.dentsu-razorfish.com/en/newsrelease/2002/dpro_digital_professional_serv.html</guid>
        
          <category domain="http://www.sixapart.com/ns/types#category">2002</category>
        
        
         <pubDate>Wed, 04 Dec 2002 23:20:02 +0900</pubDate>
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      <item>
         <title>Digital Palette Inc. Acquires Privacy Mark</title>
         <description></description>
         <link>http://www.dentsu-razorfish.com/en/newsrelease/2002/digital_palette_inc_acquires_p.html</link>
         <guid>http://www.dentsu-razorfish.com/en/newsrelease/2002/digital_palette_inc_acquires_p.html</guid>
        
          <category domain="http://www.sixapart.com/ns/types#category">2002</category>
        
        
         <pubDate>Tue, 02 Jul 2002 23:21:21 +0900</pubDate>
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      <item>
         <title>Digital Palette Established Offering Comprehensive Services in Digital Communications</title>
         <description></description>
         <link>http://www.dentsu-razorfish.com/en/newsrelease/2001/digital_palette_established_of.html</link>
         <guid>http://www.dentsu-razorfish.com/en/newsrelease/2001/digital_palette_established_of.html</guid>
        
          <category domain="http://www.sixapart.com/ns/types#category">2001</category>
        
        
         <pubDate>Mon, 02 Apr 2001 23:22:22 +0900</pubDate>
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