Customer Insight Service
Our Customer Insight service is an One-stop service which includes both customer insight analysis and web marketing solutions.
Nowadays it is becoming more difficult to pinpoint consumers' needs and activities because of the diversification of their lifestyles.
At Dentsu Razorfish, we first clarify issues from the customers point of view and then analyze solutions, provide solutions, and also offer continuous improvement plans as part of our Customer Insight service.
identify problem
● Clarification of web marketing objectives based on Customer Insight.
Consumer behavior has become altered with a maturing market, changes in lifestyle, diversification of consumer preference and the spread of the Internet.
In the past marketers have taken the mass marketing approach for most marketing issues. However, the mass marketing approach can no longer fulfill clients' needs.
Our CI (Customer Insight) service provides solutions based on insight gained from assessing customer needs and behavior.
We understand the client's issues fully, and this leads us to the solution.
● Clarification of the objectives
Marketers should avoid implementing a marketing plan without recognition of the current situation.
It is important that a marketer initially identifies the objectives and conducts analysis before the implementation of an improvement plan.
conduct analysis
● Actionable analytics
Marketer should conduct analysis for action.
Although many types of analytical services are available to the marketer today, the majority of these services are useful tools only to measure performance but they don't provide actionable advice. Furthermore, it is left up to the client to take analysis results and implement a proper strategy.
Thusly current analytical services provide an "analysis for the sake of analysis" with no connection to a real solution strategy. Dentsu Razorfish upholds the idea of "Actionable Analytics" to provide an analytical method which leads directly to the next action.
This approach helps the marketer to implement marketing plans that leads to the prompt achievement of their business objectives.
plan and action
● One-stop
Full line solution based on Customer Insight analysis.
Dentsu Razorfish provides a One-stop full line advertisement campaign solution for the interactive market including web marketing planning, media planning, web development, and system development.
We provide and implement an overall improvement plan to cover our clients' issues.
● Customize
We provide customized solutions for each client's needs.
We provide the most suitable solutions tailored to our clients' needs from our wide range of analytical services and solutions.
feedback stage
● Effect measurement for hypothesis testing.
(Spiral up of the marketing optimization)
Accurate measurement enables marketers to clearly define new issues and improvement plans.
In addition, those findings can provide useful information for marketers to implement an even better solution.
<Achievements in various industries, companies, and merchandise>
As a member of the Dentsu group, Dentsu Razorfish has a vast range of experience and achievements in interactive marketing, providing solutions for various industries, companies and products/services.
<Proven method of Razorfish>
We provide our services based on the methods developed by Razorfish with proven results and high recognition in the U.S.A.