Advanced Optimization
Advanced Optimization is a site optimization service that can increase conversion rates by minimizing the visitor abandonment rate of the subscription path. A professional analyst will provide full support from pinpointing the problems with detailed analysis to page optimization.
Advanced Optimization service flow
- ・Step1. Site Overview
- ・Step2. True Usability
- ・Step3. Pattern Testing
- ・Step4. Feedback Summary
- ・Example of Key findings, Recommendation report
- ・Main feature of Advanced Optimization
● Step 1. Site Overview
Determine goals for testing with clear success metrics mapped out. Identify key path and pages with high abandonment rate.
● Step 2. True Usability
Detailed analysis of specified path and pages by recording events such as clicks, scrolling and sessions, etc. After analyzing user behavior data and competitor sites, actionable key findings and recommendations will be made.
● Step 3. Pattern Testing
- ・Divide the page into factors where problems were found, and propose creative patterns for each factor.
- ・Map out a plan to conduct multivariate testing (pattern testing) to find the most effective creative combination efficiently.
● Step 4. Feedback Summary
"Before" and "After" analysis including improvements to key metrics such as conversion rate and abandonment rate.
※Since recommendation for site improvement is based on data driven analysis, good results can be expected.
● Example of Key findings, Recommendation report
A professional analyst will provide a report detailing recommendations for site improvement, based on page analysis and competitor analysis.
● Main feature of Advanced Optimization
1. Full service by a professional analyst
- ◎Consulting service where an expert analyst will provide a detailed service unlike do-it-yourself tools.
- ◎Full-time analyst will provide support in alliance with analysts from the U.S. based Razorfish, who have had experience analyzing the sites of numerous global clients.
2. Highly-functional data analytic service
- ◎Analysis of user behavior that provides a complete view of how users engage within a site. Creative pattern for LPO will also be based on this detailed user behavior analysis.
- ◎Best-of-breed optimization that combines data (behavioral and attitudinal), design expertise, and multivariate testing.